While employed at Parachute Digital, I worked with Subject Matter Experts to design and develop a series of digital marketing courses, workshops and breakfast events. All sessions were focused on helping charities raising more money online. Topics covered the use of social media, content marketing, SEO, email marketing etc. We also conducted Australia’s first website donation page research, benchmarking 100 donation pages, followed by information sessions for not-for-profits to share the results. All courses and workshops were delivered face-to-face, both public and in-house. They varied in length from 1-hour breakfast sessions to several days of training.